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Move puts Fenty Beauty, R.e.m Beauty and About Face products side-by-side with Olaplex and Black Girl Sunscreen.
July 7, 2022
By: TOM BRANNA
Editor
Ulta Beauty, the largest US beauty retailer, is entering the Allure Store, one of the smallest beauty retailers. Under terms of the agreement, Ulta will put brands such as Fenty Beauty, R.e.m Beauty and About Face in The Allure Store's small-format boutique in SoHo, New York City. The move comes as both companies find new audiences. In its first year of operation, The Allure Store has hosted more than 500 in-person events. Meanwhile, Ulta has found success with its shop-in-shop partnersh...
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